Primary Logos

The following elements for UCI and UCI Health form the basis of our identity system.

Academic

Core Elements

These elements are the basis of our identity system. These are the only signature elements to be used to signify our university.

Since our brand lives in digital media (phones, tablets, PCs, URLs) – an environment navigated by buttons and with little visual real estate to spare – we must employ a clear and flexible system to maximize our brand awareness and recognition.

*Note the distinction in the primary blue when treated for print applications vs. digital/web applications.

Master Brand – Primary Identifier aka Primary Wordmark
*Print Applications

Master Brand – Primary Identifier aka Primary Wordmark
*Digital/Web

Full Wordmark / Endorsement
*Print Applications
View example of endorsement.

Full Wordmark / Endorsement
*Digital/Web


Signature

Minimum Size

Neither version of the UCI signature should appear smaller than the minimum size (3/16” high). The signature must always be recognizable and readable.

Maximum Size

In all cases, the UCI signature should be treated tastefully and with integrity. It should never be scaled disproportionately large in relation to the piece in which it appears.

The UCI signature is to be used in any material for an external audience or an audience may not be familiar with UCI.

Flush left

Centered

For primary logos and wordmarks for your project:

Access academic assets

When the link above is clicked, users will be redirected to the UCI asset management system. Only current employees with valid UCInetIDs may request access to download brand assets. If you have been approved to use our asset management system, please log in prior to accessing links for assets. If you have not been granted access, follow the directions to request access once you log-in with your UCInetID.

UCI Health

Core Elements

UCI Health must differentiate itself within the healthcare market, which means the brand must connect with patient communities somewhat independently of the UCI brand.

As a result, UCI Health has a stand-alone brand platform that specifically addresses the needs of its unique audiences.

Minimum Size

The UCI Health signature should not appear smaller than the minimum size (3/16” high) so that it is always recognizable and readable.

Maximum Size

In all cases, the UCI Health signature should be treated tastefully and with integrity. It should never be scaled disproportionately large in relation to the piece in which it appears.

Under the umbrella of the UCI brand, we also have the UCI Health brand, which shares an academic audience but also broadly touches our local community and the world at large.

The UCI Health signature is a stand-alone signature and is not to be locked-up directly with department, center, institute, location or any additional copy. Any additional copy or information added must be placed at least one “U” away from the UCI Health logo; this includes department, center, institute, clinic, etc.

The UCI Health signature is to be used:

  • To identify and market any single or multi-specialty healthcare offering
  • On any clinical office, building or facility signage
  • This serves to unite providers in the community and to communicate that UCI Health is in your neighborhood
    • In any direct-to-consumer sponsorships
    • In any UCI Health-directed fundraising
    • When sending any communication materials on behalf of UCI Health, such as business cards, letterhead, invoices, emails, etc.

As a practical matter, service lines, centers, departments, programs and events may apply the UCI Health signature with their respective service line, center, department, program or event name listed underneath the UCI Health logo, with their name underneath, with a “U” space between lines.


Signature

Our logos are provided in formats for use across all media.

Here are the specifications for requesting files for logo reproduction. To request artwork for UCI Health or academic properties, please call 949-824-6922 or email graphicservices@uci.edu.

Note: 4-color and PMS versions will accompany your request for signature artwork in vector-based .eps and hi-res .png file formats. If another file format is needed, please specify it in your request.

All versions were created using Adobe Illustrator® and are categorized using the nomenclature below.

UCI Health signature examples

File Naming Key

IDENTIFIER
uci_health University of California, Irvine, Health
COLOR VERSION
p Pantone Color (PMS)
k Black
w White

For primary logos and wordmarks for your project:

Access UCI Health assets

When the link above is clicked, users will be redirected to the UCI asset management system. Only current employees with valid UCInetIDs may request access to download brand assets. If you have been approved to use our asset management system, please log in prior to accessing links for assets. If you have not been granted access, follow the directions to request access once you log-in with your UCInetID.

Color Variations for Core Elements

Academic

Yellow and white logos to appear on PMS 7685 or darker colored backgrounds to ensure contrast.

Academic color examples

UCI Health

Yellow and white logos to appear on PMS 7685 or dark-colored background to ensure contrast.

The UCI Health signature is a stand-alone signature and is not to be locked up with department, center or institute names.

Any additional information (i.e., department, center or institute names) must be a “U” away from the UCI Health signature.

UCI Health color examples

Clear Zone

Academic

In both signature configurations, always maintain a clear zone around the signature to maximize recognition and maintain integrity. These areas should never be intruded upon by any other element. This is a measurement that is equal to the width of the “U” in the primary identifier.

Additional artwork or logos cannot be locked up with any UCI logo. A minimum “U” space must be observed.

clear zone example

clear zone example

UCI Health

Always maintain a clear zone around the signature to maximize recognition and maintain integrity. These areas should never be intruded upon by any other element. This is a measurement that is equal to the width of the “U” in the primary identifier.

Additional artwork or logos cannot be locked up with the UCI Health logo. A minimum “U” space must be observed.

clear zone example

Restrictions

Academic

Unacceptable Usage

This page provides some examples of incorrect usage. The signature, color palette and typeface are the primary elements of the brand identity. To maximize the opportunity for visual recall, they must be applied consistently as specified in these guidelines.

Additional artwork or logos cannot be locked up with the UCI logo. A minimum “U” space must be observed.

Only use colors as specified in this document.

Do not skew or distort the signature. Only scale artwork proportionately.

Do not alter the signature with a different typeface.

Do not enclose the signature in a tight shape.

Do not create a signature using more than one color.

Do not place the signature on a background that may compromise legibility.

Do not alter the relationship of the signature elements.

Do not outline the signature.

Do not rotate or change the orientation of the signature elements.

Do not place a light colored signature on a white background.

Do not alter the configuration of the signature.

Do not add design elements to the signature.


UCI Health

Unacceptable Usage

This page provides some examples of incorrect usage. The signature, color palette and typeface are the primary elements of the brand identity. To maximize the opportunity for visual recall, they must be applied consistently as specified in these guidelines.

Additional artwork or logos cannot be locked up with the UCI Health logo. A minimum “U” space must be observed.

Only use colors as specified in this document.

Do not skew or distort the signature. Only scale artwork proportionately.

Do not alter the signature with a different typeface.

Do not enclose the signature in a tight shape.

Do not create a signature using more than one color.

Do not place the signature on a background that may compromise legibility.

Do not alter the relationship of the signature elements.

Do not outline the signature.

Do not rotate or change the orientation of the signature elements.

Do not place a light colored signature on a white background.

Do not alter the configuration of the signature.

Do not add design elements to the signature.


Endorsement

Academic

Our endorsement line is used when the communications priority is to create a link between the university’s higher-level brand and that which is being endorsed.

This allows the subject at hand to benefit from the quality assurance of the UCI brand. It also provides a greater degree of marketing flexibility when creating distinctive communications at the lower levels of the university.

Academic endorsement example