The brand guidelines center around the concept of impact circles, showcasing the power of visionary architecture and profound symbolism. This motif was not merely an aesthetic choice but a deliberate representation of the university’s mission. The central circle of the campus houses the primary academic and administrative buildings, forming the nucleus of scholarly activity. From this central core, the circles extend outward, with each successive ring representing the growing influence and reach of the university’s knowledge.

University brand art is inspired by the boundless opportunities created by the pursuit of knowledge. The brand art is made up of organic patterns, circles and color effects reflecting the core principles of UC Irvine including limitless impacts of learning.

The following pages provide detailed information on each pattern, tool, and technique, along with guidance on how to craft compelling design narratives for your projects.

The impact circles are more than just design elements; they represent the very heart of the university’s mission and values. These patterns are not merely aesthetic choices, but powerful tools that can enhance your designs and strengthen their connection to the university’s visual identity. By thoughtfully incorporating impact circles into your work, you can ensure that your designs not only look visually appealing but also effectively communicate the university’s message and values to the world.