Color Palette

Our brand colors are a fundamental part of our visual identity. They help distinguish UC Irvine and ensure a consistent brand presence. Download our color palette to access accurate color swatches.

Primary Colors

UCI Blue: Our dominant color, representing trust, loyalty, and academic excellence.

UCI Gold: A strong color symbolizing optimism, achievement, and our bright future.

Usage Guidelines

Balance: Use UCI Blue as the primary color in your designs, with UCI Gold serving as a complement. This balance should maintain the professional and optimistic tone of the university’s brand.

Contrast: Ensure there is enough contrast between UCI Blue and UCI Gold to maintain readability and visual impact.

Consistency: Use the official color codes for UCI Blue and UCI Gold in all print and digital materials. Consistency is key to reinforcing our brand identity.

Our secondary colors complement our primary colors adding depth and versatility to our brand palette. These colors can be used to create a wider range of visual expressions, while still maintaining a cohesive and recognizable brand identity.

Usage Guidelines

Pairing Requirement: Secondary colors cannot be used alone; they must be paired with at least one primary color (UCI Blue or UCI Gold).

Emulate Brand Feel: When using secondary colors, ensure they maintain the overall look and feel of the brand as established by the primary palette.

Hierarchy: Secondary colors should not overpower primary colors but serve as a complementary element.

Text and Headlines: Secondary colors may be used for text and headlines when paired with primary colors.

Secondary colors are recommended for background patterns and design elements. Secondary colors can also be effectively used in typography, such as for headlines or supporting text, when paired with primary colors. This combination allows for a more visually interesting and balanced design.

Express the personality and unique character of the brand by adding a dynamic element to the design. Accent colors increase the versatility of the brand while creating consistency when using color guidelines below. Accent colors are intended to be used as backgrounds and supporting elements to design and must be used only in support of primary and secondary colors.

Usage Guidelines

Supportive Role: Accent colors cannot be the dominant color in any design or used alone.

Pairing Requirement: Must be used in conjunction with primary (and optionally secondary) colors to enhance the design.

Hierarchy: Accent colors should be used sparingly and never overshadow primary or secondary colors.

Text and Headlines: Accent colors may be used for emphasis in text and headlines but should not dominate the design.

Design Tool Tip:

• Primary Only: Always allowed and preferred.
• Primary + Secondary: Always approved together.
• Primary + Secondary + Accent: Always approved when used in this hierarchy.