Wordmarks

Wordmark System

The unit wordmark system at UC Irvine was designed to establish a consistent framework for all units to effectively highlight their specific areas of focus. Schools, departments, centers, offices, institutes, programs and divisions can choose to brand their marketing and informational materials using either the university’s Primary Logo “UC Irvine” or their respective unit identity.

School and Unit Wordmark Guidelines

Availability:

Identity files for each campus unit are available upon request.e

Consultation:

If you have questions about using a university logo, a unit wordmark or your unit identity, pleas contact your communications director.

Consistency:

All unit wordmarks and visual identity elements must adhere to established conventions.

Choosing the Right Wordmark

Internal vs. External Audiences:

Units primarily communicating with campus audiences can use either the UC Irvine Logo, the Official Unit Wordmark, or their Unit Identity. Units primarily communicating with external audiences should always use an Official Unit Wordmark.

Wordmark Structure:

The official unit wordmark combines the “UC Irvine” logo with the “Unit’s Identity” (name of the unit, e.g. school of humanities). The wordmark may appear on one or two lines, depending on the length of the unit name.

Unit Identity:

Your Unit Identity is your school, department, center, office, institute, program or division.

Wordmark Components

All UC Irvine unit wordmarks have two levels, with an optional third level.

Top Level:

Always contains the UC Irvine logo.

Second Level:

Displays the name of the unit.

Third Level:

Provides additional space for long-form wordmarks or organizational context if needed.

Wordmark Creation

To qualify for a branded wordmark, at least one of the following criteria must be met:

Affiliation:

The entity falls under the category of a school, department, institute, program or center.

University Initiative:

It is a major university initiative directed by the chancellor’s office.