No version of the UC Irvine logo should appear smaller than the minimum size (3/16” high). The logo must always be recognizable and readable. In all cases, the UC Irvine logo should be treated tastefully and with integrity. It should never be scaled disproportionately large in relation to the piece in which it appears.
Primary Logo
The UC Irvine primary identifier logo is the official mark of UC Irvine. It should be used on all external communications and on internal communications requiring a more formal approach.
Monogram Logo
The UCI Monogram, or UC Irvine secondary identifier logo, is designed for internal use within the UC Irvine community. It may be used informally on external communications when accompanied by the primary identifier logo. It should not be used for formal external communications and should not appear on the same printed page as the primary identifier logo.
Endorsement Logo
The endorsement logo is used when the communications priority is to create a link between the university’s higher-level brand and the endorsed subject. This ensures that the subject benefits from the quality assurance of the UC Irvine brand.
The endorsement logo provides a greater degree of marketing flexibility when creating distinctive communications at various levels of the university. It can be used in conjunction with other branding elements but should not be locked up with the primary or secondary identifier logos.
Gold and white logos to appear on PMS 7685 or darker colored backgrounds to ensure contrast.
Clear Zone
Always maintain a clear zone around the logo to maximize recognition and maintain integrity. These areas should never be intruded upon by any other element. This is a measurement that is equal to the width of the "U" in the primary identifier.
Additional artwork or logos cannot be locked up with any UCI logo. A minimum "U" space must be observed.
