UC Irvine Brand

What is a Brand?

A brand is a promise we make to the world.
It's the story we tell about who we are and what we do.

Applying the Brand

Your quick guide to our brand identity.

Typography
Logos

The UC Irvine and UCI Health logos form the basis of our identity system.

Color Palette
Color Palette

Complete refernce for UC Irvine's primary, secondary and accent colors.

Typography
Typography

Usage guildelines for our primary, secondary and web typefaces.

Our brand isn’t an invention we are introducing to the world. It is rather a revelation of who we really are today and who we aspire to be. Think of it as a promise that we make every time we communicate about the university.

— UC Irvine Chancellor, Howard Gillman, Ph.D.

Chancellor Howard Gillman

Additional Resources

Find everything you need regarding guidelines, or resources for your next project.

Trademarks & Licensing

The Office of Trademarks and Licensing protects and promotes University of California, Irvine trademarks.

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Request a Cascade Website

Cascade is a centrally managed web content management system offering free-to-use brand-compliant and accessibile templates.

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