Master branding for UCI schools, departments, centers and for UCI Health departments, the UCI School of Medicine and the UCI Susan and Henry Samueli College of Health Sciences.
Master branding our Schools is smart business. By communicating a clear relationship to the University, each school can leverage the equity of the University brand. This in turn elevates the University’s status by means of a clear association to each School’s offerings and achievements.
Named School Signature
Our centers of excellence are some of the best in the world. They’re a critical part of the UCI story. As with our schools, the relationship of each center to the University must be made clear.
Our master branding system will ensure that both Center and University are strengthened by a direct and clear association.
Configuration of UCI Health when a Department, Center, Institute or Clinic is being referenced in patient-facing or clinical settings.
UCI Health Departments
Master branding helps to make clear the offerings that are within the UCI Health system.
These treatments are not modifications to the UCI Health logo, but rather additional identifying information under the logo. Any additional copy or information added must be placed at a minimum “U” distance away from the UCI Health logo, this includes department, center, institute, clinic, etc.
UCI School of Medicine
Master branding helps to make clear the options for wordmarks within the UCI School of Medicine.
The UCI School of Medicine wordmark is used in the academic setting and may never be locked up with the UCI Health logo. For any patient-facing material, please use UCI Health.
Optional logos are created with prior approval from Anne Warde at the School of Medicine, email@example.com
UCI Susan and Henry Samueli College of Health Sciences
Master branding helps to make clear the options for wordmarks within the UCI Susan and Henry Samueli College of Health Sciences.
Yellow and white logos should appear on PMS 7685 or darker colored backgrounds to ensure contrast.
The core elements of our signature are intended to be used for signature purposes only (see Figure 2). All other usages are not acceptable (see Figure 1).
It is critical that we treat our identity properly (by adhering to our system) and not degrade our brand and the quality for which it stands.
In the case of a themed communications (i.e., events), setting the “UCI” name in a promotional font is permitted. However, it is imperative that each promotion be clearly and properly endorsed by the University. To do this, we must apply the University signature with strict adherence to the system presented in these guidelines. The result will be a clear visual separation of the promotional event name from that of our University signature.
The following criteria must be met in order to warrant the need for a master branded signature:
- Falls under the category of a school, department or center of excellence
- Is a major University initiative directed by the Chancellor’s office
All other needs for a master brand signature are served by our existing identity system.